A man sitting on a ledge wearing Local Soft Goods gear

The Edmonton Oilers and Local Soft Goods are a perfect team. Together, they’re bringing in a new era of locally designed and made fan wear. Their new collection is all Edmonton. With input from the city’s design community, it brings energetic fashion to the NHL’s most passionate fans.

The first product drop includes a zip hoodie, pullover hoodie, crewneck sweater, varsity tee, raglan tee, and toque. All are designed by fans who love their team. They’re high quality, durable, multi-functional fashion, ready for the next puck drop.

Oilers and Local Soft Goods logo


At the game. Outside the rink. Right at home. Wherever you go, however you cheer, these items will be favourites season after season. Made socially conscious in Edmonton and across Canada, all products from the collection use premium fabrics and embellishments.

Rib Knit Beanie


Local Soft Goods is brought together by a growing groups of passionate fans, designers and creatives who work alongside the Oilers Entertainment Group (OEG) to build a collection that is a reflection of local lifestyle. All contributors play a unique role in launch of each collection:

Oilers and Local Soft Goods logo